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ActiveGPS.co.uk - Privacy Policy

Your privacy is important to us. Please read through our Privacy Policy, as by interacting with us e.g. placing an online order or asking a question either on the telephone or via an online form or email you will be passing some personal data to us. This Privacy Policy sets out what personal data we may collect from you, how we will use it and with whom we may share it.

We may update our Privacy Policy. This Privacy Policy was last updated 15th March 2024

We are Active Alliance Limited trading as ActiveGPS.co.uk, our trading domain "Website" can be found at - https://www.activegps.co.uk

Our website contains links to third-party websites that are not subject to this Privacy Policy. Please ensure you read a third parties terms and conditions and privacy policy before providing them any personal information, as we cannot accept any responsibility or liability for other websites.


Privacy Policy Contents

1. When do we collect your personal data?
2. What sort of personal data do we collect?
3. How and why do we use your personal data?
4. How we protect your personal data
5. How long will we keep your personal data?
6. Who do we share your personal data with?
7. Where your personal data may be processed
8. Why we use cookies
9. What are your rights over your personal data?


1. When do we collect your personal data?

‣When you visit our Website to buy products online.

‣When you visit our Website and make an online purchase - our Website does NOT require registration or to set up of an account to make a purchase - we just collect transaction-based data. 

‣When you purchase a product by phone.

‣When you engage with us on social media.

‣When you contact us by any means with queries, questions, complaints etc.

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2. What sort of personal data do we collect?

‣Details of your interactions with us through our Website, via email or via the phone.

For example, we may collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, web pages you visit (on our Website only) and how and when you contact us.

‣In rare circumstances we made need further proof of your identity and address. This evidence may include a copy of a bank statement or identity document. If you provide a passport, the data will also include your place of birth, gender and nationality.

We also collect the following information, but this we cannot link this data to any individual.

‣Details of visits to our Website.

‣Information gathered by the use of cookies in your web browser.

‣To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country where your computer is located, the web pages viewed during your visit.

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3. How and why do we use your personal data?


In simple English we will need to email you:

1. to advise you that your order has been despatched
2. to advise you of the delivery method and tracking number if applicable
3. to advise you of our Terms and Conditions via the durable method of email.
4. to contact you if there is an issue with your order
5. to advise you of our return instructions

We will only telephone you if there is a reason to discuss your order. If we despatch via a courier they may need your telephone number to advise you of a delivery time, or seek further details of your location.

We will need your complete address so that we can deliver your order.

If you choose not to share your personal data with us, or refuse certain contact permissions, we will not be able to supply you with services or products.

For example, if you've asked us to let you know when an item comes back into stock, we can't do that if you've withdrawn your general consent to hear from us.

Here's how we'll use your personal data and why:

‣To process any orders that you make by using our Website. If we don't collect your personal data during checkout, we won't be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfill any contractual obligations such as refunds, guarantees and proof that you have purchased from us.

‣To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We need to know the purchase and correspondence history of your transaction. 

‣To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.

‣To comply with our contractual or legal obligations to share data.

For example, we may need to confirm your date of purchase from us with the manufacturer We may need to discuss your details regarding a fault, warranty replacement or third party subscription for a product that you purchased from us.

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4. How we protect your personal data

We fully comply with all applicable Data Protection and consumer legislation, and we'll treat all your personal information as fully confidential. We are fully compliant with PCI DSS (Payment Card Industry Data Security Standard). This ensures that data cannot be compromised or intercepted. All such information is held on secure servers.

Our Website uses ‘https’ technology to enable a secure connection between the device you are browsing our Website on e.g. smartphone and our server (hosted by GoDaddy).

We secure access to all transactional areas of our Website using ‘https’ technology.

If we accept a telephone order we enter your card details (while you wait) direct to the secure payment screen of SagePay. We do not keep any record of your payment card details.

We regularly monitor our system for possible vulnerabilities and attacks.

Use of children's personal information

We do not knowingly collect or store any personal information about children under the age of 16. If you are aged under 16 please get your parent or guardian's permission before you provide any personal information to us.

If you're providing us with another person's personal information you should first ask them to read this Privacy Policy and our Terms and Conditions. By giving us personal information about another person you are confirming that they have given you consent to provide the personal information to us and that they understand how their details will be used.

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5. How long will we keep your personal data?

Whenever we collect or process your personal data, we'll only keep it for as long as is necessary for the purpose for which it was collected.

We will only hold your personal information on our systems for the period necessary to fulfill the purposes outlined in this Privacy Policy or until you request it is deleted. Even if we delete your personal information it may persist on back-up or archival media for legal, tax or regulatory purposes.

Some examples of customer data retention periods:

Orders

When you place an order, we'll keep the personal data you give us for six years so we can comply with our legal and contractual obligations.

Warranties

If your order included a warranty, the associated personal data will be kept until the end of the warranty period.

We will never initiate a corespondence with you in the future; we will never contact you for marketing purposes. The only time we may need to contact you in the future will be if the manufacturer issues a product recall - although normally you will have registered a GPS product direct with them.

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6. Who do we share your personal data with?

We sometimes share your personal data with trusted third parties such as a card processor or bank merchant services. For example, your order may be fulfilled by an authorised distributor or dispatched via a delivery courier.

Here's the policy we apply to those organisations to keep your data safe and protect your privacy:

‣We provide only the information they need to perform their specific services.

‣They may only use your data for the exact purposes we specify in our contract with them.

‣We work closely with them to ensure that your privacy is respected and protected at all times.

‣If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

‣IT companies who support our Website and other business systems.

‣Operational companies such as delivery couriers.

Sharing your data with third parties for their own purposes:

‣We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

‣We may, from time to time, expand, reduce or sell ActiveGPS.co.uk Website and this may involve the transfer of divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Policy.

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7. Where your personal data may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA), such as the USA. e.g. godaddy currently host our Website

International orders

If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to Active Alliance Ltd in the UK.

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8. Why we use cookies

We use cookies (files which are sent by us to your computer or other access device) and tracking technology to help to improve the functionality and performance of our Website.

The information derived from our use of cookies will be aggregated to provide statistical information about the usage of our Website. However, we do not use any information derived from cookies, nor any IP addresses we collect, to identify any individual user of our Website.

Some third-party technology we use (eg, embedded videos, social sharing) also drop cookies to improve your experience on their sites.

For details on what cookies we use, information on how to stop them being stored or how to delete ones already stored, read our Cookie Policy.

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9. What are your rights over your personal data?

You have the right to request a copy of any information about you that we hold at anytime, and also to have that information corrected if it is inaccurate.To ask for your information, please contact The Data Protection Officer, Active Alliance Ltd, 47 Cavestede Road, Peterborough, PE4 6EX, or email dpo@activegps.co.uk.

If you have any questions that haven't been covered, please contact our Data Protection Officer: dpo@activegps.co.uk  who will be pleased to help you.

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Privacy Policy

We (Active Alliance Limited trading as ActiveGPS.co.uk - https://www.activegps.co.uk) take data protection and your privacy seriously and, as part of the online order process, we are fully compliant with PCI DSS (Payment Card Industry Data Security Standard). This ensures that data cannot be compromised or intercepted. We will not send you unsolicited or marketing emails. We will only contact you about your order. We do not sell email addresses, telephone numbers or home/business addresses to any third party.

When you make a purchase from our Website, we do collect certain personal information from you (for example: your name, email address, payment/delivery address and order details). All such information is held on secure servers. Active Alliance Ltd trading as ActiveGPS complies fully with all applicable Data Protection and consumer legislation, and we'll treat all your personal information as fully confidential. We are fully compliant with PCI DSS (Payment Card Industry Data Security Standard). This ensures that data cannot be compromised or intercepted. When an order is placed it is processed by SagePay (who are also fully PCI DSS compliant). We do not have access to, and nor do we store your card details. If we accept a telephone order we enter your card details (while you wait) direct to the secure payment screen of SagePay. We do not keep any record of your card details.

In order to serve you most efficiently, we use SagePay, BarclayCard Merchant Services and PayPal to handle our credit/debit card transactions. They receive the information needed to verify and authorise your payment card and to process your order. All such organisations are under strict obligation to keep your personal information private.

Your order may be despatched direct from the manufacturer or a distributor but we will only advise them of your name, delivery address and telephone number (a courier may use this number to advise you of the anticipated delivery time, or they may contact you to confirm your location).


HTTP Secure (HTTPS) Website

Our Website https://www.activegps.co.uk uses HTTP Secure (HTTPS) with Secure Sockets Layer (SSL). This means when you browse our entire Website there is a secure connection between our servers (we use GoDaddy to host our Website) and your PC, tablet, smartphone, etc. This safeguards your privacy and prevents through encryption and protects against man-in-the-middle attacks. In addition, when you place orders online we use payment provider SagePay, who - like us - also use a secure HTTPS connection. Read more about SagePay's Security Policy.

How to check our (activegps) HTTPS certificate

If you look at the address bar in your browser, besides our domain name 'activegps.co.uk' you will see a padlock symbol. If you click on the padlock a small window will appear, simply click 'Show Certificate' button and our full details will appear.

The example below is taken from Safari browser run on a Apple MAC.

Our certificate has been issued by web hosting company GoDaddy and expires on 28/11/2020.

What is an SSL certificate?

An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a Website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key. Read more about SSL/HTTPS Website connection.

In November 2017 Barclays UK aired the TV advert below. The consumer video warned consumers to look for a padlock (HTTPS Website) before they buy online on a ecommerce website. Our website (activegps) features a secure connection and padlock on every single page.


Privacy Policy Questions and Answers

Question: I ordered a Garmin chart from you today. All well with that, but after giving you the email address above, I've received an unsolicited unpleasant email from a third party, which strongly suggests that my email address may have been passed on. Can you comment on this?

Answer: Thank you for your order, and thank you for contacting us about your email concerns.

We take data protection seriously and, as part of the online order process, we are fully compliant with PCI DSS (Payment Card Industry Data Security Standard). This ensures that data cannot be compromised or intercepted.

When an order is placed it is processed by SagePay (who are also fully PCI DSS compliant).

We do not handle this data.

You paid using PayPal (also fully PCI DSS compliant).

We review your order online at SagePay and then release the transaction. SagePay then communicate with PayPal and, if your funding source (your bank account or credit card perhaps) authorises the payment, the transaction is successfully released for us to process.

At the time of purchase an automated email is sent from SagePay to you to confirm that an order has been received. PayPal may also confirm the transaction with you. We will only send an email directly to you when your order is about to be despatched. At no point do we receive an email from your actual email address and we don't use your email address until we manually write to you later in the process.

I can confirm that there is no way that we could have sent a spam email to you, and (with the security protocols to which we subscribe) neither could we be subject to email harvesting by a third party. We also do not sell or supply customer email addresses to anyone.

The only people who have access to your email address (before we see it) are SagePay and PayPal.

In over 18 years of trading we have never had any issues regarding compromising customer email addresses. Customers have occasionally found that their PayPal accounts have been hacked.


This page was last updated on: 11th March 2024

Telephone Number:

01733 777623

Monday to Friday 9:30am to 5:00pm (UK Time)

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